Portfolio > Environments
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Sunglass Hut In-Store Communications Program
An incredibly successful and award-winning program for Sunglass Hut stores worldwide, this modular system of promotional and brand-driven communications allowed for easy and affordable adaptations. The first installation of this concept in the UK helped that store easily exceed sales goals and was subsequently rolled out to other Sunglass Hut stores around the globe.
Client: FRCH Design Worldwide for Luxottica Retail Credits: Creative Direction: Christian Davies, Tim Smith; Graphic Design: Tim Smith, Brandon Page, Lucy Steadman, Doug Bunker, Jessica Beck; Interior Design: Robyn Novak, Cathleen Coleman; Other Creative Contributions: Bink Zengel, Nadine King (Luxottoca)
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Microsoft Shop
Develped in the mid-90’s, this extensive, first-of-it’s-kind program for Microsoft created an a la carte system for retailers of all sizes to showcase Microsoft products. Sales increases were routinely doubled and the design was featured in retail and business publications, including VM&SD and BusinessWeek.
Client: RPA (now Fitch) Credits: Account and Project Management: Mike Bills, Linda Rosine; Design Direction: Tim Smith, Craig Nowakowski; Graphic Design: Tim Smith, Adam Limbach, Todd Yuzwa; Colors and Materials: Diane Perduk-Rambo; Production: Rich Hennosy
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ILORI Exterior and Interior Brand Expresssion, Bloor Street, Toronto
As a new premium brand that was evolving quickly within its network of retail venues located in select cities in North America and beyond, ILORI was in need of a more consistent and compelling representation of its identity on storefronts and within the store environs. Based on the brands existing color scheme, a color shift automotive paint finish became a striking background for all applications of the logo. As shoppers approach the store, the color field shifts from a deep, rich metallic red to a radiant metallic yellow gold. Other elements of the identity were extracted and used in an exaggerated scale to amplify this unique brand’s essence.
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